Aaker, David A. <br/><br/>
Marketing research 

 - 5th ed 
 - New York :   Wiley,   1995. 
 - 783 p. 
<br/><br/><label>ISBN: </label>0471552542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>INVESTIGACION DESCRIPTIVA<br/>ANALISIS DE DATOS
<br/><br/><label>Universal Decimal Class. No.: </label>339.13