Hisrich, Robert D.

Entrepreneurship - 6th ed - New York : McGraw-Hill, 2005. - 591 p.

The nature and importance of entrepreneurs;The entrepreneurial and intrapreneurial mind;The individual entrepreneur;Internation entrepreneurship opportunities;Creativity and business idea;Legal issues for the entrepreneur;The business plan: creating and starting the venture;The marketing plan;The organizational plan;The financial plan;Informal risk capital and venture capital;Entrepreneurial strategy: generating and exploiting new entries;Strategies for growth and managing the implications of growth;Accessing resources for growth from external sources;Going public;Ending the venture

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ENTREPRENEUR
IDEA DE NEGOCIOS
PLAN DE NEGOCIOS
MICROEMPRENDEDORES
ADMINISTRACION DE EMPRESAS
TECNICA COMERCIAL
MARKETING
PLAN DE MARKETING

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