TY  - BOOK
AU  - Hisrich,Robert D.
AU  - Peters,Michael P.
AU  - Shepperd,Dean A.
TI  - Entrepreneurship
SN  - 0072873744
PY  - 2005///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - ENTREPRENEUR
KW  - IDEA DE NEGOCIOS
KW  - PLAN DE NEGOCIOS
KW  - MICROEMPRENDEDORES
KW  - ADMINISTRACION DE EMPRESAS
KW  - TECNICA COMERCIAL
KW  - MARKETING
KW  - PLAN DE MARKETING
N1  - The nature and importance of entrepreneurs;The entrepreneurial and intrapreneurial mind;The individual entrepreneur;Internation entrepreneurship opportunities;Creativity and business idea;Legal issues for the entrepreneur;The business plan: creating and starting the venture;The marketing plan;The organizational plan;The financial plan;Informal risk capital and venture capital;Entrepreneurial strategy: generating and exploiting new entries;Strategies for growth and managing the implications of growth;Accessing resources for growth from external sources;Going public;Ending the venture
ER  -